What a great way to flip the conversation on its ear! With the average person struggling to make ends meet, "Save X millions" seems ludicrous. But "Cover your worries" is far more approachable. It opens other options, like "look for work that's less stressful, even if it means working later in life" or "search for cooperative living" or "create a network you can contribute to and share with". Quality of life versus quantity of money.